Dallas SEO Company

Local Dallas SEO Company

Does your Dallas Metroplex area business need help increasing your rankings and SEO visibility on Google and other search engines?

Local SEO is an effective way for local customers “near you” can search, find and connect with your local business regardless if you have one or more locations in the Dallas/Ft. Worth Metroplex.

Your Problem Is Our Problem

Every business has a unique situation and our goal isn’t to be the largest SEO company out there, just one with a few good happy clients. Want no-nonsense, results driven, accountable work done on your website to bring in more traffic? Contact us for a free no-obligation consult and website analysis to see how we can help.

Get a FREE No Obligation SEO Audit

We will help research potential keywords for your local business as well as rank any of your competitors you provide to see how you stack up for your Dallas SEO competition locally. Spy on your competitors’ websites, find the gaps and learn where we can grab rankings from the competition.

Get Found Locally

SEO or search engine optimization is a both an art and a science that balances developing a proper keyword strategy that gets the best keywords which your customers are searching for now, each dayl Find out what those terms are and we can help execute a plan to get your website technically and content fit to get the kind of search engine visibility on Google that your business needs.

Often times many factors can impede proper local SEO. Issues such as:

  • Not enough content
  • Not choosing the right keywords for what people are searching for locally
  • Technical SEO issues with your website
  • Slow websites where Google may limit your rankings
  • Websites which are not optimized for mobile-responsiveness

Local SEO rankings aren’t just enough and unfortunately it’s all that many Dallas SEO companies focus on. Traffic alone is going to help your local business, conversions do!

By conversions, we mean traffic that turns into a potential sale vs just a website visitor. This can be in the form of someone calling your local business or filling out the form on your local business’ website. 

We can help advise and fix if your website design may need to be revised to funnel people better to click/or call on your website and increase these ‘calls to action’ to turn more website visitors into website customers.

The Dallas Metroplex is a large area! People are looking “near you” all the of the time…But is your website coming in local seo searches for your services in their area? Having a physical location and public address is one strategy if your local business has a brick and mortar location, but there are other techniques that we can utilize for local SEO throughout the Dallas area to help you come up for local searches for your specific niche and industry.

Although it helps significantly, you don’t need a physical location to rank well locally throughout the DFW area if your goal is to come up in specific cities like Plano, Frisco or Arlington. This can even be achieved if you are trying to have our Dallas SEO company help rank you for your service related keywords in Dallas proper. Having the right local SEO company research, strategize and guide a content strategy and help create local area based landing pages can be an extremely effective tactic to get your local SEO results within your specific local targets. Find out how our Dallas SEO company can help your business dominate local area searches.

Local businesses do SEO by optimizing their site for their local market, simple.  There are many SEO strategies for local businesses with us.

Some of them are

  • Performing keyword research for local keywords relevant to your business
  • Creating hyperlocal content that’s targeted to interest your local community
  • Creating web pages dedicated to locations near your physical presence
  • Creating Google My Business Account to gain visibility in Google Search local results and Google Maps
  • Getting the business listed in online business directories
  • Requesting for genuine customer reviews on your site
  • Strategizing on gaining high-quality backlinks from sites and social media influencers.

SEO has evolved over the years. We can’t predict what new Google will roll out to turn the things for the local search results page.

That’s why it is important to consult an expert local SEO company in Dallas to steer clear of all the worries.  Have a word with Joe. E, the founder of the SEO company located in Dallas + Allen, TX, and get started.

Our Dalla SEO services include

  • Free SEO audit and website analysis
  • Custom SEO strategies—on-page SEO, off-page SEO, and Technical SEO
  • Keyword research and website optimization
  • Creating landing pages optimized for SEO keywords
  • Developing top-quality content for outreach projects
  • Updating old content, drafting new blogs
  • Review of Google Maps Ranking
  • Business Listings
  • Fix duplicate content issues
  • Monthly SEO reporting and more

How about customizing SEO strategies for your business? We are just a call away to help.

Let’s consult Dallas SEO experts

Honestly, we can’t say. In fact, so Dallas’s SEO services company can guarantee you the time. Search engine optimization takes its own good time to help your site gain organic traffic that improves your website ranking.

It may take a few months or a year. But eventually, your site will get there at the top.  Also, SEO is not a short-term strategy; it is long-term and requires continuous efforts to gain high-intent organic traffic that puts you ahead of the competition.

Yes, your website rank is not permanent and continues to change. There are hundreds or more companies that are using SEO services in Dallas to outdo you and grab the top rankings.  So, even if you’re up there on the SERP, do not stop SEO; instead, persevere more. 

Also, Google algorithms change;  the search engine introduces some 500-600 algorithm changes in a single year. Let your SEO company in Dallas continue with SEO marketing and maintenance services for your site.

It helps to retain your site’s SE ranking while outwitting competitors.

Yes, though we know many internet marketers are unsure of that. Search engine optimization has evolved over the years. It is no longer about stuffing keywords and other hard-wired site optimization practices we have practiced for years by now.  

Now, the search engine focuses more on improving the user experience in ways we never imagined before. The rankings are decided based on the searcher’s intent and not just dozens of keywords.

But at the same time, SEO is not going anywhere. It will continue to be an integral part of the digital marketing landscape.  It is the best and a free method of website marketing that drives organic traffic and lead conversion.

Technical SEO involves troubleshooting the crawling and indexing errors on your website. Google puts user experience over and above everything else, including keywords. So, fixing your site for technical errors helps visitors browse and convert for your business.

Under our technical SEO checklist 2021, we

  • Improve your site’s loading speed
  • Improve Core Web Vitals (First Input Delay (FID), Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) )
  • Improve JavaScript performance
  • Optimize the site for mobile devices
  • Fix crawling and indexing errors
  • Fix broken links, internal and external both
  • Make your site secure with an SSL certificate
  • Optimize the URLs for keywords
  • Optimize the image formats
  • Update XML sitemap
  • Add schema markup data
  • Remove duplicate and thin content, and more.

How is your site rated at user experience? Ask Dallas’s top technical SEO consultants with us and you’ll know if and what is troubling your site.

Do not feel disheartened. Search engine optimization can really test your patience. We as SEO experts in Dallas review and revise the strategies on regular basis to turn the results in your favor.

In the worst-case scenario, we fail to help, our SEO consultants in Dallas are more than happy to suggest other digital marketing services, like

  • PPC
  • Remarketing
  • Social Media Marketing
  • Website Design & Development

Book a free consultation and set the ball rolling.

Keywords are important, no doubt, but they are not the only factor that puts your site at the top.  Google algorithms have changed and like how.  The digital marketing industry however is divided on this. Some digital marketers are hung up on keywords while others concur, ‘optimize for user experience and not keywords’.

We suggest discovering a middle road to smartly add keywords without compromising on the content quality. In fact, performing comprehensive keyword research helps you to find a wide variety of keywords—short to long-tail. 

Use SEO tools such as Google Keyword Planner and Ubersuggest that can filter down the keywords for you to start SEO with. It is the first and foremost stage that lays down the foundation for your site’s SEO.

There can be an n-number of reasons that your site is losing organic traffic. Some of the reasons are

  • Website redesigning
  • Algorithm updates
  • Google’s manual penalty
  • Loss of high-quality backlinks
  • Spammy or toxic backlinking by a notorious third party site
  • Creating and optimizing thin content

Get a free SEO audit to determine the potential reasons behind the drop in organic traffic.  We are more than happy to fix your site’s SEO.

We are one of the affordable SEO services companies in Dallas.  Your SEO plan however depends on the services you are interested in.  On-page, off-page, or technical SEO, choose what’s right for your business and we can share a custom quote. 

We can also tailor the SEO package for you based on your needs and budget. Hop on a 15-min call with one of our SEO consultants in Dallas and get started.

Local Dallas SEO Analysis

Whether your business is located within Dallas city limits or any other surrounding city in the metroplex, that includes you Ft. Worth! We can help analyze your website and provide a FREE no-obligation SEO audit of your website. This will include some preliminary keyword research to show where your website ranks on Google for keywords relating to your business as well as seeing how well your competitors compare to your site. We check these local seo rankings as a free service to help you make proper business decisions to guide your internet marketing strategy.

Dallas Skyline

How Does Search Engine Optimization Work?

We admit, we have explained it 100s of times and we understand why some clients feel like it’s difficult to understand. It’s not as magical as you may think,  it’s quite logical when you think about it. Google want’s to make sure the best websites come up for any particular search result. What is the ‘best’ search result you ask? Although there are thousands of factors including domain age, amount of competition, server speed, etc..the top factors really include the following below which are compromised of 2 terms you may have heard about, On-page SEO which means anything done to the site technically, within the content and within page title and meta description codes on each page of the site. And Off-page SEO which is what is typically the job of an SEO company to provide, all the external work that helps influence Google website rankings over time.

The below 3 items are what are the most important factors for SEO for high rankings on Google and other search engines.

The quality and amount of your content on your website is a key role. Are you in pest control but don’t go into depth about the types of pests you control? How about having a page each about all the pest’s you control? Do you talk about each of the DFW cities you provide service for? Well, that’s the whole idea…you can’t rank for content that doesn’t exist on your site. We can help research and advise a proper content strategy as well as help write the right kind of content for you that helps Google believe your site is the authority on your product or service. Giving more to your potential customers also helps you in the eyes of Google as an important resource for your topic. Content thin websites just won’t win on search engine results.

Picking the right keywords makes all the difference. Anyone can rank your site for non-competitive terms, we help research the most searched for keyword terms within the Dallas areas you service even if it’s Plano, Frisco, Arlington, Forney or Mansfield, we’ll help get you ranked.

“Build it, and they will come.” Unfortunately, that’s not how it works! The amount of competition there is, the greater need there is for SEO. For example if you had a page about “Green garbage found on Mckinney Ave in Dallas” you would likely rank for it without doing anything simply because there is no one else optimizing for that. If you want to rank for “Plastic Surgeon Dallas” there tons of other such doctors as well as doctor directories that come up for this search result. How many spots on page 1 of Google? Just 10! How do you combat this? Assuming the above 2 points are already done correctly, that alone isn’t going to cut it. It’s going to require increasing the amount of referring domains, or rather, external links to your Dallas area website you show Google that you are popular for all of the keyword terms you are hoping to rank for. We help with relevant quality link-building that helps influence your search engine rankings over time.

Free SEO Audit

Get Some Insight on how your website ranks
on Google as well as your competitors.

SEO – Internet Marketing – Website Design Services


Some of our local Dallas SEO
Services Include:

SEO Analysis of External Local Listings
Checking your Google Maps Ranking
Checking for consistency in your NAP (Name, Address, Phone)
Submission to Local Business Directories
Local SEO as needed such as city based landing pages
Bing Local
Citation Building
SEO Direct Submissions
SEO Consulting


Other Internet Marketing &
Website Services Include:

Conversion Optimization
Mobile Responsive Site conversion
Website Speed Optimization
Custom & Unique Content Creation
Google Adwords (Pay-per-click) Management
Facebook Marketing
Google & Facebook Remarketing
Website Design & Development
WordPress Websites & Maintenance
Website Migration

We are among the most affordable SEO agencies in the Dallas area..and hey, if you are reading this..you found us online right? Give us a call or get a FREE SEO audit with no-obligation to start the dialog. Our SEO pricing is such that you are not locked into any long-term SEO contracts. Although we recommend a minimum of 6 Months, you can cancel at any time. We also include basic webmaster/technical support for your website for free within our SEO monthly fees..if your website is in WordPress. Our pricing starts at around $850/month and goes up there from depending on the amount keywords are optimizing for as well as the amount of extra effort we may need to provide such as content writing.

We are small, flexible and can work within your budget as well as help diversify your budget across other internet marketing services such as Google Adwords (Pay-Per-Click), Facebook Marketing as well as Remarketing on both platforms and be your webmaster too! A truly on-stop shop. Book a no-obligation consultation now to see what we can do for you

If you are working with an SEO company in Dallas now and do not get anything other than a bill, run away! We have talked to so many clients who have been duped by other SEO companies and simply don’t get anything for their money. We provide monthly reporting to show your rankings progress on Google to show you how your SEO rankings improve over time. We help quantify leads via forms or provide call-tracking. We provide suggestions on how we can change our SEO strategy over time to increase conversion rates as well as provide any feedback or execution of design or technical related SEO issues.

If you are working with an SEO company in Dallas now and do not get anything other than a bill, run away! We have talked to so many clients who have been duped by other SEO companies and simply don’t get anything for their money. We provide monthly reporting to show your rankings progress on Google to show you how your SEO rankings improve over time. We help quantify leads via forms or provide call-tracking. We provide suggestions on how we can change our SEO strategy over time to increase conversion rates as well as provide any feedback or execution of design or technical related SEO issues.



If your business is looking for customers from other businesses, our SEO company can help. Business-to-business SEO is often an under looked aspect of search engine optimization as often times companies can be in markets where are there are limited competitors than in a B2C SEO space. Having limited competition can allow a business to rank more easily in Google in certain cases. B2B websites also tend to not be as up-to-date as other websites, we can help overhaul your website design and development and make sure it’s optimized for search within your particular industry, regardless if you sell within the DFW area or nationally.



Business to consumer SEO can be the most challenging and competitive aspects of search engine optimization to get top rankings in Google. However, there is a significant amount of factors that need to be addressed such as keyword strategy, content strategy and technical seo that can help your business increase it’s presence in Google rankings. Have multiple locations or service multiple cities throughout the Dallas Metroplex? We can help come up strategies around local SEO regardless if you have physical locations where you service or not.


E-Commerce SEO

Have products to sell on your e-commerce website? E-commerce can be one of the most competitive areas of search engine optimization. Unfortunately many website owners of E-commerce stores make common mistakes, such as using the same product description that is used on other sites, not using descriptive high search volume keywords in their copy and title/meta tags, slow websites and servers, old websites that aren’t mobile responsive.  Besides fixing technical and content issues as mentioned above, E-Commerce search engine optimization can go beyond SEO into other forms of internet marketing such as Facebook ads where you can target people by interest, and Pay-Per-Click advertising on Google and Bing/Yahoo for those searching by keyword to supplement organic SEO results. Book no-obligation free consultation to see if we are the right fit or not.


Professional Services SEO

Does your business provide services such as a law firm, doctors/dentists office, plumber, lawn care company, etc? We can help your company standout amongst the crowd. Using proper search engine optimization techniques, ensuring your content is robust, and your site is fast and able to convert leads well through proper web design, we can help identify and correct the gaps.

The Power of Winning SEO

Link Building
Building a great website with great content alone isn’t enough. What separates great sites from page 1 of Google and page 2 and beyond? Link-building. Along with great content, the more popular your website is for your terms, the higher it will rank. What link building is, is really creating links across the web in relevant areas to your business to show search engines like Google, Yahoo & Bing that your business’ website is ‘popular’ or ‘important’ for the keywords you are trying to rank for. We do this over time as part of holistic white-hat SEO strategy in our clear monthly reporting.

Content Strategy & Creation
Wondering why your site doesn’t show up for what you do in the city you are in? Often times this is because your website’s content needs to be beefed up in a more strategic way. We help define keywords that are the most searched for by customers in your niche, then help advise and/or write content to help your website. This along with link building techniques will help your website increase it’s visibility on Google and other search engines.

Technical SEO

This is becoming an ever increasingly important aspect of search engine optimization. Technical SEO is ensuring your website is firing on all pistons in terms of website performance. Nice looking websites in today’s environment just doesn’t cut it. Google wants to make sure your site isn’t hindering a user’s experience.

Some of the high-level factors of technical SEO include the following:

  • Making sure your site is “secure” with an SSL certificate, even though you do not collect any sensitive information like credit cards.
  • Making sure your website is mobile responsive so desktops, laptops, tables and mobile phones are able to view and navigate to important content easily.
  • And a new factor that is becoming an increasingly important factor in a sea of badly coded websites is website speed. Check out these handy tools from Google and GTMetrix to check out your performance on mobile and desktop computers.

We can help overhaul websites or even optimize existing website code to help improve your Google Page Speed scores.

Get Leads

Conversion Optimization

We help setup measurable conversion goals, whether it is lead submissions, call tracking or e-commerce sales, you have to set up benchmarks and track them. Google Analytics which is a free standard for website analytics is commonly used, but often not configured to its full potential. We help setup trackable “goals” inside Google Analytics so we can track the sources of your leads, regardless of all aspects of your marketing efforts, we can track which source converted the most. This kind of information gives you the business intelligence you need to evaluate all of your internet marketing spend.

Web Design

WordPress Websites

WordPress is one of the most popular content-management systems on the market. This site is built on WordPress and it’s likely your website is built on WordPress as well. We can help with all aspects of the cycle, from WordPress Design & Development, we can do SEO easily within WordPress as well. We can even help maintain your WordPress websites for free within a monthly SEO retainer as long as you are with us. Have issues technically and with performance with your WordPress website? We can help with that you!

Low Pricing

Affordable Dallas SEO Company

We aren’t a huge company and we focus on individual attention to our clients. We don’t want as many SEO clients as possible, we want as many of the right SEO clients as possible! If you want to be able to be in direct contact with the owner and have a personal relationship with your SEO consultant, our owner Joe, we are for you. We offer very affordable pricing and can work within your budget to see how what are the best options available. Not all clients are the same and work with you to understand your business and create a custom strategy.

Hey look! It’s an actual real person!

Joe. E is the founder of theSOULwithin LLC
a web development and search engine optimization
SEO company located in Dallas + Allen, TX.

Joe Edakkunnathu - Dallas SEO Consultant

Joe has been in the internet services industry for over 23 years while previously working in some of the largest ad agencies and consulting firms in the United States. He has worked on such as brands as Budweiser, Harley-Davidson, Cummins Engines, McDonald’s and Sony.

Currently, Joe is focused on building one-on-one relationships with local DFW area small-to-medium sized business to help increase the revenue through various internet marketing methods such as SEO, PPC, Remarketing, Social Media Marketing and Website Design & Development. Our focus is providing clear quantifiable results through benchmarking and reporting so that your organization can hold us accountable for our progress.

Our goal is to have personal relationships with the right type of client, not just any client. We hope you can contact us to see if we are a good no nonsense option for your search engine optimization needs with our affordable SEO pricing that can fit into any budget.

Book a no-obligation discovery call to see if we can be a good fit.