Whether you are an e-commerce business owner, a blogger, or a freelancer, SEO tools can help you target your local audience, improve your online presence, and attract meaningful traffic. The right tool can make a big difference in your local SEO strategy and your website’s success.
Do you have a go-to SEO tool to help you research the right keywords and phrases, target your content, and optimize your website?
Many tools are available on the market today to offer full SEO analysis and keyword research services. In this article, we will take a look at the best tools recommended by our local Dallas SEO expert at the theSOULwithin LLC.
But before that, let’s check some interesting statistics for local SEO in 2020.
Why is Local SEO Important for Your Business?
A robust local SEO plan will help businesses improve their website’s visibility in search engine results. To prove how important local SEO is for your business, take a look at the following statistics:
- More than 90% of mobile users search locally
- More than 50% of them visit the store right away
- Nearly 80% of local mobile searches lead to online purchases
- 90% of customers read online reviews before visiting a physical store
- More than 80% of customers follow Google Maps
- Around 20% of local mobile searches lead to sales within 24 hours
These numbers show the impact that local SEO can have on your company. Optimizing your website or blog for local search is one of the best strategies to generate leads and bring potential customers to your store.
10 Best & Most Effective Tools for Local SEO
1. Google Ads Keyword Planner
The Google Ads Keyword Planner is an excellent place to start your local SEO-strategy planning since Google is the search engine where you will concentrate most of your SEO efforts.
You can use the keyword planner to research specific and relevant terms to use in your content or ads. The tool gives you access to:
- Average monthly searches
- Average CPC
- Competition analysis
- New keyword ideas
The Google Ads Keyword Planner is free to use with a Google account.
2. Long-Tail Pro
Unlike Google Ads, this is a cloud-based tool for discovering long-tail keywords based on specific niches. It offers flexibility that allows users to explore the visibility of a micro-niche. We recommend Long-Tail Pro for businesses that operate within a particular niche.
The “competitor checker” is also a popular option this tool offers. It allows users to check which keywords their competitors are using so that they can pick the most suitable phrases available. Long-Tail Pro is perfect for any business that wants to discover new keywords that are not so competitive but still trendy and profitable. The tool also helps with planning effective marketing campaigns to increase traffic to your blog or website.
Long-Tail Pro offers a free plan (with limited functions). If you want access to all features, you’ll need to sign up for the platinum plan.
For businesses looking to find a city, street address, or ZIP code, USPS is the perfect tool. It allows you to search locally by state and city to find out which ZIP code applies to a particular address or location. USPS comes in handy when exploring how businesses rank in specific neighborhoods.
USPS is free to use.
Zipsprout is a tool that comes highly recommended by Dallas SEO experts. It allows users to explore local sponsorship deals and opportunities. You can automate topic-specific or city searches and save time finding certain locations.
It is an excellent tool for local businesses that don’t have the resources to send hundreds of emails to non-profit organizations, event planners, or marketing agencies. Zipsprout will ignite your business’s reach with local visibility.
Zipsprout is free to use.
5. Moz Local
Moz Local is an easy-to-use listing management tool that allows users to handle local listings, verify listing submissions, and research opportunities. Moz Local is compatible with data aggregators to keep your business visible, push listings, and attract attention.
This tool scans through your content or citations and informs you of any mistakes it finds that may hurt your local SEO. Moz Local also tells you about the categories and media associated with your listings and quotation.
MOZ Local costs $84 a year—compared to other listing management tools, it is affordable.
6. Local Listings Health Scanner
This list of 10 best experts-recommended tools wouldn’t be complete without Local Listings Health Scanner, an excellent tool used by Dallas SEO consultants and experts.
Local Listings Health Scanner detects the most significant listings websites for your business and gives a score based on inconsistent or incorrect data. If you plan to build a case for local citations, this scanner is an excellent tool to use (together with MOZ Local) to attract prospective local clients.
Synup is another useful tool to consider for your Local SEO strategy. Synup allows you to manage your local listings and review your NAP (Name, Address, Phone Number) data.
While you will find other similar tools you can use for free, Synup is the most comprehensive and is well worth the price. You can check your listings to see if you have citations, fix incorrect data on current listings, and modify your NAP data to support your local SEO strategy.
Synup costs $25 a month.
Whitespark tool has it all – from track ranking to citations, you can use it to manage and fast-track your SEO success in local search. Whitespark is an excellent addition to any SEO strategy. It is especially helpful for small business owners trying to earn reviews, build citations, and attract their local audience’s attention.
Whitespark allows you to track your rankings on Google and Bing in any listing for state or city or maps, as well as organic listings. It also helps you to improve your local ranking by finding citations that your competitors are using. The tool is useful for managing your testimonials, customer feedback, and online reviews.
Whitespark has specific prices for each plan – Free, Small Business ($20), Specialist ($30), Agency ($40), and Enterprise ($50).
9. Answer the Public
Do you have trouble coming up with content ideas? Are you stuck with the same topics? Answer the Public is the tool you need.
All you have to do is add your niche-related keywords, and it will list all the queries customers have asked Google and Bing using those terms. Once you discover the questions people have regarding your business, you can tailor your content around their needs.
Answer the Public is a free tool.
10. Negative Review Removal
Negative Review Removal allows users to determine the legitimacy of their reviews. It is an easy-to-use tool – all you have to do is copy and paste the review in question into the tool, and the tool will tell you how genuine the review is and whether it qualifies for elimination.
The tool uses AI and NLP data to identify the content and help users categorize online reviews.\
The list above should give you a clear idea of which tools you might want to utilize for your local SEO strategy. Our SEO experts at theSOULwithin LLC in Dallas recommend that you spend some time analyzing the tools, keeping your target audience in mind.
No time for keyword research or planning local SEO strategy—but still want results?
You are on the right page.
At theSOULwithin LLC, our professionals in local SEO are eager to help you identify the right keywords, increase your site rankings, and attract traffic to your website. Our team of SEO experts, led by founder and CEO Joe Edakkunnathu, is always ready to boost your presence and increase your profit.
Please contact us today to talk to our SEO consultants in Dallas and explore your options. We offer a free SEO Audit and Keywords Ranking Report, and you can see the SEO rankings of companies that are our clients.